Social media channels have found their place in every aspect of our lives. As the volume of medical information in the digital world continues to grow, patients have become more reliant on online search platforms to find information about their healthcare providers. This is representative of a larger shift within the healthcare ecosystem – from…
DetailsPatient reviews of medical professionals on websites, like Google, Yelp and Facebook, can make or break a medical practice. Online review sites give patients control over their healthcare experience. However, negative reviews can harm a medical provider’s reputation. Even the best medical practices receive negative reviews. It is, therefore, inevitable that your medical practice will…
DetailsWhen patients are looking for a new medical provider, they search for someone who is trustworthy and has a good reputation. Online reviews provide information and social proof about a medical practice. If patients have had a good patient experience with a certain doctor, other patients can trust that they will also receive the same…
DetailsThe healthcare industry is becoming increasingly competitive, making it even more important for medical professionals to get feedback from their patients. Patient feedback allows you to engage new patients and also identify ways to improve the patient experience. As a medical professional, you want to provide the highest level of treatment. However, patients are also…
DetailsThe best way to grow your medical practice as we enter the New Year is to develop your marketing strategy focusing on the predicted trends. The competition in the health and wellness space continues to be fierce. Still, you need to be sure you take the new best practices and industry shifts into account if…
DetailsEmail is one of the most powerful marketing channels for patient engagement in the healthcare industry. Effective email marketing is a gold mine for lead nurturing and direct sales, with three times higher conversion rates than social media. According to the Digital Marketing Association, email campaigns in healthcare deliver a 4300% ROI. That’s a whopping…
DetailsMarketing is an integral part of running a successful business. Making sure your plan is strategic is probably one of the most important aspects of positioning your medical practice for success. It isn’t as simple as sitting down for an hour-long brainstorming session and coming up with a “plan.” Successful positioning has several factors to…
DetailsThe marketing industry has been evolving since its inception, and that evolution has always been driven by technology. Whether it was the birth of radio in the 1920s or the emergence of the internet in the 1990s, technological advances have constantly been driving marketing techniques. That drive continues today, and in 2020, technology has driven…
DetailsTelemedicine has been around for a long time, and with smart phones and tablets being ever present in our lives, the possibilities it holds have been largely expanded. Most patients and providers are open to exploring the opportunities telehealth has to offer, and each year the percentage of people willing to try it for themselves…
DetailsWe currently find ourselves in an unprecedented situation. COVID-19 has changed and continues to change the lives of everyone. Although it impacts people in different ways, each of us feels its influence. Whether we or people we love have been sick, whether we are now tasked with homeschooling our children, or whether friends or family…
DetailsMedical practice managers have extremely busy, high-stress, and important jobs. Individuals in this position are the embodiment of multitasking. They are basically in charge of keeping the entire practice functioning. And now they have to add managing online patient reviews to their list of responsibilities? It doesn’t really seem fair, but that is the reality…
DetailsGeneration Z—otherwise known as digital natives or the Google-it generation. Who are they? And what happened to millennials being the new kids on the block? And do you really need to be spending time thinking about them? For reference, anyone born between 1996 and 2010 is considered to be part of Generation Z. That means…
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