Platforms like Facebook, Instagram and Twitter have brought people closer and made it easier for businesses of all sizes to find and cater to their target audiences. The healthcare sector is no different. At this point, if you are not posting to these platforms, you are behind. Hopefully, these statistics will give you some more…
DetailsMarketing is a highly diverse field with a variety of elements that are constantly shaped by changing trends. It is crucial for marketers and business owners to stay updated with the latest trends and tactics to maintain a competitive edge. Global Healthcare Marketing Trends The global healthcare ad spending on healthcare marketing was $20.1 billion…
DetailsThe COVID-19 pandemic brought about an even greater shift toward using digital marketing channels to communicate with patients. Of all the digital marketing avenues, email marketing has proven to be highly effective, especially when it comes to promoting service sectors, such as hospitals, banks, gyms, etc. Did you know that email marketing generates a $36…
DetailsMedical consumerism has undeniably changed the way that healthcare professionals’ market and deliver their services. Consumers now expect an unbeatable medical experience with innovative digital advancements. In short, the healthcare marketing landscape has drastically changed. This makes it essential for medical practitioners to compete using advanced digital marketing strategies. As more and more patients (almost…
DetailsSocial media channels have found their place in every aspect of our lives. As the volume of medical information in the digital world continues to grow, patients have become more reliant on online search platforms to find information about their healthcare providers. This is representative of a larger shift within the healthcare ecosystem – from…
DetailsPatient reviews of medical professionals on websites, like Google, Yelp and Facebook, can make or break a medical practice. Online review sites give patients control over their healthcare experience. However, negative reviews can harm a medical provider’s reputation. Even the best medical practices receive negative reviews. It is, therefore, inevitable that your medical practice will…
DetailsWhen patients are looking for a new medical provider, they search for someone who is trustworthy and has a good reputation. Online reviews provide information and social proof about a medical practice. If patients have had a good patient experience with a certain doctor, other patients can trust that they will also receive the same…
DetailsThe healthcare industry is becoming increasingly competitive, making it even more important for medical professionals to get feedback from their patients. Patient feedback allows you to engage new patients and also identify ways to improve the patient experience. As a medical professional, you want to provide the highest level of treatment. However, patients are also…
DetailsThe best way to grow your medical practice as we enter the New Year is to develop your marketing strategy focusing on the predicted trends. The competition in the health and wellness space continues to be fierce. Still, you need to be sure you take the new best practices and industry shifts into account if…
DetailsEmail is one of the most powerful marketing channels for patient engagement in the healthcare industry. Effective email marketing is a gold mine for lead nurturing and direct sales, with three times higher conversion rates than social media. According to the Digital Marketing Association, email campaigns in healthcare deliver a 4300% ROI. That’s a whopping…
DetailsMarketing is an integral part of running a successful business. Making sure your plan is strategic is probably one of the most important aspects of positioning your medical practice for success. It isn’t as simple as sitting down for an hour-long brainstorming session and coming up with a “plan.” Successful positioning has several factors to…
DetailsThe marketing industry has been evolving since its inception, and that evolution has always been driven by technology. Whether it was the birth of radio in the 1920s or the emergence of the internet in the 1990s, technological advances have constantly been driving marketing techniques. That drive continues today, and in 2020, technology has driven…
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