The internet has changed healthcare. From the website to electronic health records, the healthcare industry is still at the beginning of a continued shift to make the patient experience simpler, swifter, and safer. Through all of the technology and regulations, Yelp has disrupted healthcare more than any other website. Yelp has made Reputation Management essential…
DetailsEnhancing the Personal Connection through Patient Audiences In order to build a competent strategic medical marketing plan it is best to start with identifying your patient categories. You have many different patient categories important to your practice. It is helpful to take your patient data and begin to segment your patients into “audiences”, or sub-categories,…
DetailsPositioning Your Medical Practice for Success It is important for your website to evolve and stay competitive. Conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your practice website fresh. In addition to considering the time between designs, it’s import to look at the contribution your…
DetailsThese are actual results. To confront the elevated importance of social reviews and to better manage the online reputation of the practice we implemented a revolutionary new system to identify the “promoters” of the practice and funnel them through a process that would influence patients to post a 5-star review to their preferred social platform.…
DetailsAs a medical provider your first priority is the patient. You’ve invested time and money in your education and have cultivated your practice reputation. When it comes to marketing how much do you really know about getting new patients beyond sending out a postcard or placing an ad in a local magazine? There’s a reason…
DetailsWith 88% of consumers saying they trust online reviews it’s difficult not to worry about what your patients are saying about you on reviews sites like Yelp. Your star rating on these review sites are becoming the single indicator on whether or not you get new patients into your practice. When you saw your reviews…
DetailsYou haven’t received a review, good or bad, in a longtime and you feel grateful for the lack of activity on your Yelp page. It could be worse right? You could have had a few negative reviews that effected your star rating. Start worrying. It’s worse. Are You Still Open for Business? Smartphones and social…
DetailsYou may have your own ideas about medical website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web, disjointed from your other marketing efforts? Often, websites end up being just another billboard in the desert with a few pages of beautiful design, little content, providing…
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