Every medical practice is built on relationships. However, fostering these relationships depends on how well a practice connects with prospective patients across digital platforms. Patients researching healthcare providers rarely engage with a single channel. They browse websites, check social media, read reviews, and respond to ads, often before reaching out. A singular focus—whether on ads,…
DetailsYour website is the center of all of your marketing. Your practice must have a solid foundation for it’s marketing and it all begins with the website. If you’re a competitive person, then you should be positioning the practice to dominate your marketing. This means more content and then more content and then even more…
DetailsThe popularity and effectiveness of video as a medium for media consumption, sharing information and providing entertainment can’t be denied. Marketing videos can help medical practices build reputation and generate interest. The ROI Of Video Marketing In Healthcare Consider the following statistics to see how video marketing support your practice marketing: 99% of marketers who…
DetailsMarketing is a highly diverse field with a variety of elements that are constantly shaped by changing trends. It is crucial for marketers and business owners to stay updated with the latest trends and tactics to maintain a competitive edge. Global Healthcare Marketing Trends The global healthcare ad spending on healthcare marketing was $20.1 billion…
DetailsThe COVID-19 pandemic brought about an even greater shift toward using digital marketing channels to communicate with patients. Of all the digital marketing avenues, email marketing has proven to be highly effective, especially when it comes to promoting service sectors, such as hospitals, banks, gyms, etc. Did you know that email marketing generates a $36…
DetailsMedical consumerism has undeniably changed the way that healthcare professionals’ market and deliver their services. Consumers now expect an unbeatable medical experience with innovative digital advancements. In short, the healthcare marketing landscape has drastically changed. This makes it essential for medical practitioners to compete using advanced digital marketing strategies. As more and more patients (almost…
DetailsMarketing is an integral part of running a successful business. Making sure your plan is strategic is probably one of the most important aspects of positioning your medical practice for success. It isn’t as simple as sitting down for an hour-long brainstorming session and coming up with a “plan.” Successful positioning has several factors to…
DetailsThe marketing industry has been evolving since its inception, and that evolution has always been driven by technology. Whether it was the birth of radio in the 1920s or the emergence of the internet in the 1990s, technological advances have constantly been driving marketing techniques. That drive continues today, and in 2020, technology has driven…
DetailsTelemedicine has been around for a long time, and with smart phones and tablets being ever present in our lives, the possibilities it holds have been largely expanded. Most patients and providers are open to exploring the opportunities telehealth has to offer, and each year the percentage of people willing to try it for themselves…
DetailsWe currently find ourselves in an unprecedented situation. COVID-19 has changed and continues to change the lives of everyone. Although it impacts people in different ways, each of us feels its influence. Whether we or people we love have been sick, whether we are now tasked with homeschooling our children, or whether friends or family…
DetailsMedical practice managers have extremely busy, high-stress, and important jobs. Individuals in this position are the embodiment of multitasking. They are basically in charge of keeping the entire practice functioning. And now they have to add managing online patient reviews to their list of responsibilities? It doesn’t really seem fair, but that is the reality…
DetailsGeneration Z—otherwise known as digital natives or the Google-it generation. Who are they? And what happened to millennials being the new kids on the block? And do you really need to be spending time thinking about them? For reference, anyone born between 1996 and 2010 is considered to be part of Generation Z. That means…
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