The internet has changed healthcare. From the website to electronic health records, the healthcare industry is still at the beginning of a continued shift to make the patient experience simpler, swifter, and safer. Through all of the technology and regulations, Yelp has disrupted healthcare more than any other website. Yelp has made Reputation Management essential…
Enhancing the Personal Connection through Patient Audiences In order to build a competent strategic medical marketing plan it is best to start with identifying your patient categories. You have many different patient categories important to your practice. It is helpful to take your patient data and begin to segment your patients into “audiences”, or sub-categories,…
Google has been encouraging websites to make the switch to HTTPS encryption for several years. The time has come when this transition will be seen across the board, as websites still using HTTP will be identified in Chrome as “not secure” beginning in July. Websites continuing to use HTTP after July 2018 will be marked…
