Enhancing the Personal Connection through Patient Audiences In order to build a competent strategic medical marketing plan it is best to start with identifying your patient categories. You have many different patient categories important to your practice. It is helpful to take your patient data and begin to segment your patients into “audiences”, or sub-categories,…
Google has been encouraging websites to make the switch to HTTPS encryption for several years. The time has come when this transition will be seen across the board, as websites still using HTTP will be identified in Chrome as “not secure” beginning in July. Websites continuing to use HTTP after July 2018 will be marked…
In the digitally dominated healthcare industry, e-mail marketing can bring huge success when medical practitioners use it effectively. E-mail is one of the main forms of communications today. In most businesses, it has become a critical component of the workforce. The medical field is no different. In fact, when e-mail marketing is done right, it…
Online reviews play a big role in the success of your business today. If you don’t think Google, Yelp, and Facebook reviews have any relevance to the success of your practice, you might want to change your thought process! While you might have some loyal, lifelong patients keeping you afloat, your business isn’t going anywhere…
There are huge advantages to a positive patient experience when it comes to provider success in the healthcare industry. As the competition continues to rise, medical providers need to focus on patient experience now more than ever. When you ignore the relevance of patient experience, in relation to your practice success, you will see a…
Healthcare profiles on Yelp continue to gain credibility for potential and current patients. They serve as a reliable source of feedback regarding patient satisfaction and experience. While many doctors refuse to accept the overall effects of online patient reviews, the fact remains that Yelp reviews have a profound impact on your practice. Your Yelp business…
Net One Click joins athenahealth’s Marketplace with Patient Promoter to Help Medical Practices Measure Patient Experience, Improve Practice Repution and Capture Patient Feedback Net One Click is pleased to introduce Patient Promoter to the athenahealth Marketplace through athenahealth’s ‘More Disruption Please’ (MDP) program. Patient Promoter helps medical providers capture patient feedback, measure overall patient experience,…
Positioning Your Medical Practice for Success It is important for your website to evolve and stay competitive. Conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your practice website fresh. In addition to considering the time between designs, it’s import to look at the contribution your…
These are actual results. To confront the elevated importance of social reviews and to better manage the online reputation of the practice we implemented a revolutionary new system to identify the “promoters” of the practice and funnel them through a process that would influence patients to post a 5-star review to their preferred social platform.…
The last time I was in Alexandria, VA I had decided to opt-out of renting a car and see what would happen if I could Uber everywhere. It was fabulous. The app was easy to use, the drivers were very friendly and over the 4 days it was less expensive than renting a car. One…
