The internet has changed healthcare. From the website to electronic health records, the healthcare industry is still at the beginning of a continued shift to make the patient experience simpler, swifter, and safer. Through all of the technology and regulations, Yelp has disrupted healthcare more than any other website. Yelp has made Reputation Management essential…
Enhancing the Personal Connection through Patient Audiences In order to build a competent strategic medical marketing plan it is best to start with identifying your patient categories. You have many different patient categories important to your practice. It is helpful to take your patient data and begin to segment your patients into “audiences”, or sub-categories,…
Google has been encouraging websites to make the switch to HTTPS encryption for several years. The time has come when this transition will be seen across the board, as websites still using HTTP will be identified in Chrome as “not secure” beginning in July. Websites continuing to use HTTP after July 2018 will be marked…
In the digitally dominated healthcare industry, e-mail marketing can bring huge success when medical practitioners use it effectively. E-mail is one of the main forms of communications today. In most businesses, it has become a critical component of the workforce. The medical field is no different. In fact, when e-mail marketing is done right, it…
Online reviews play a big role in the success of your business today. If you don’t think Google, Yelp, and Facebook reviews have any relevance to the success of your practice, you might want to change your thought process! While you might have some loyal, lifelong patients keeping you afloat, your business isn’t going anywhere…
There are huge advantages to a positive patient experience when it comes to provider success in the healthcare industry. As the competition continues to rise, medical providers need to focus on patient experience now more than ever. When you ignore the relevance of patient experience, in relation to your practice success, you will see a…
Healthcare profiles on Yelp continue to gain credibility for potential and current patients. They serve as a reliable source of feedback regarding patient satisfaction and experience. While many doctors refuse to accept the overall effects of online patient reviews, the fact remains that Yelp reviews have a profound impact on your practice. Your Yelp business…
